Read our full analysis for a more in-depth look at these trends.
Wellness, part 4: Self-care's expanding footprint
From daily habits to spending choices, consumers are integrating wellness into how they live, spend and prioritize health.
June 2026
Key takeaways
- Self-care is moving from a niche habit to a mainstream priority, with most Americans actively engaging in practices that support mental, physical and emotional wellbeing - reflecting a broader shift toward more intentional, everyday health management.
- That mindset is increasingly shaping consumer behavior, from what people eat and drink to how they move and travel, with growing interest in functional nutrition, reduced alcohol consumption, fitness and wellness-focused experiences.
- As a result, wellness is becoming more integrated with innovation and spending - spanning solutions like GLP-1s, beauty tech and advanced skincare - highlighting how consumers are investing more in both the prevention and optimization of long-term health.
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