Read our full analysis for a more in-depth look at these trends.
More fun under the sun
With outdoor activities in full swing, spending growth at campsites was strong in July and golf has been popular in the West.
July 2025
Key takeaways
- Outdoor activities are increasing in popularity, and, according to Bank of America aggregated credit and debit card data, spending growth on outdoor recreation has been performing better than that of indoor recreation for the past six months, the first consistent period of relative strength since early 2021.
- With these activities picking up in the summer months, we find boating spending growth has decelerated faster than last year, but spending growth at campsites reached the highest level since February 2022 ─ up 15.6% year-over-year in the week ending July 26th. Interestingly, Gen X had the strongest spending growth year-to-date at campsites, and the weakest on boating.
- Golf is also on the summer upswing, with spending up more than 80% from the 2019 average level, according to Bank of America aggregated credit and debit card data. Gen X has been the primary driver of this growth, especially in the West. Plus, according to the National Golf Foundation, women and girls account for approximately 60% of the net gain in green grass golfers since 2019.
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