Read our full analysis for a more in-depth look at these trends.
The dangers of deepfakes
As the threats from deepfakes escalate, there are proactive steps organizations can take to protect their businesses.
July 2023
Key takeaways
- Today's cyber landscape provides ample opportunities for criminals to target consumers and businesses alike. Deepfakes — videos, audio, photos and text that are created using artificial intelligence (AI) — are one such threat as they are extremely hard to differentiate from authentic media.
- While there are legitimate uses for deepfakes, they can also put businesses at risk for exploitation and fraud, and pose a significant threat to authentication technologies. In fact, two out of three cybersecurity professionals saw malicious deepfakes used as part of a strike against businesses in 2022, a 13% increase from the previous year.
- We identify proactive steps that organizations can take to protect their businesses from deepfakes, including tightening identity verification protocols and incorporating deepfakes into incident response training and cyber awareness education.
