The dangers of deepfakes

As the threats from deepfakes escalate, there are proactive steps organizations can take to protect their businesses.

Headshot of Vanessa Cook

Vanessa Cook

July 2023

Key takeaways

  • Today's cyber landscape provides ample opportunities for criminals to target consumers and businesses alike. Deepfakes — videos, audio, photos and text that are created using artificial intelligence (AI) — are one such threat as they are extremely hard to differentiate from authentic media.
  • While there are legitimate uses for deepfakes, they can also put businesses at risk for exploitation and fraud, and pose a significant threat to authentication technologies. In fact, two out of three cybersecurity professionals saw malicious deepfakes used as part of a strike against businesses in 2022, a 13% increase from the previous year.
  • We identify proactive steps that organizations can take to protect their businesses from deepfakes, including tightening identity verification protocols and incorporating deepfakes into incident response training and cyber awareness education.

Read our full analysis for a more in-depth look at these trends.