Read our Full analysis for a more in-depth look at these trends.
2025 BofA Study of Philanthropy
This year’s study highlights a desire among affluent Americans to combine financial contributions with active engagement.
November 2025
Key takeaways
- Affluent Americans remain committed to giving, with 81% making charitable contributions in 2024 despite a gradual decline in participation over the past decade. Their average donation of $33,219 is more than ten times that of the general population, underscoring their outsized role in shaping philanthropic trends.
- Personal values are the strongest driver of giving, with 68% of donors motivated by personal values or beliefs. This deep connection to causes helps explain why 87% of affluent donors find their giving personally fulfilling, often supporting basic needs, religious services, and healthcare.
- Volunteering is rebounding, with 43% of affluent individuals contributing their time in 2024, up from 30% in 2020. Volunteers tend to give more generously than non-volunteers, and their involvement often strengthens their connection to the causes they support.
- Strategic philanthropy is on the rise, as donors increasingly use giving vehicles and impact measurement tools to refine their approach. Families are also becoming more collaborative in their giving decisions, though few involve younger generations — highlighting an opportunity to cultivate future philanthropists among Millennials and Gen Z.
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