Read our full analysis for a more in-depth look at these trends.
Women and wealth: Growing the pie, creating opportunities
Rising wealth can further women’s economic contributions as well as drive growth opportunities in several industries.
March 2025
Key takeaways
- The gender gaps between labor force participation and the employment ratio are both narrowing, and, according to Bank of America internal data, the difference in median annual income growth between men and women has fallen to around 4% at the end of 2024 from 6.5% in 2022.
- Increased wage gains, coupled with the "Great Wealth Transfer," position women to be key drivers of economic growth, in our view. However, this isn't at the expense of men. As wealth increases, women's prosperity will help to 'grow the pie' of total affluence, expanding opportunities across the board.
- Women's rising wealth is also likely to change entire sectors, from specific products to how marketing is directed more broadly, per BofA Global Research. We address three key sectors that we think could be "disrupted": professional sports, travel, and healthcare.
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