Read our full analysis for a more in-depth look at these trends.
Weddings: Putting a price on love
Wedding spending is on the rise, but couples are getting savvier about where they say “yes” to splurging versus saving.
June 2026
Key takeaways
- Wedding-related spending grew 8.5% year-over-year so far in 2026, according to Bank of America payments data, extending a multi-year acceleration and suggesting that higher prices haven't completely curbed spending on that special day.
- Wedding activity remains highly seasonal. May and October appear to be the most popular months, according to Bank of America internal data, reinforcing the importance of late spring and early fall in the wedding calendar. At the same time, Gen Z is increasingly driving demand.
- Emerging trends suggest consumers are cutting costs in some areas while still splurging on the overall experience. While the share of consumers spending more on formal attire has risen over the past couple of years, fewer consumers are making such purchases, likely because they want to cut back on "one-time" wear. Plus, lab-grown diamonds are gaining traction as a unique, more affordable alternative.
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