August 2024
Streaming: Season 2
Households are tightening their belts and looking for value. Are you still watching?
Key takeaways
- Spending on streaming services appears to have topped out in Bank of America internal data, and the growth in households paying for services has slowed.
- These trends likely reflect growing maturity in the streaming market and the waning impact of password crackdowns by streaming service providers. But we also find that households may be reluctant to add services. And within the data there are some signs of increased churn, with a rise in the number of households reducing their streaming spending.
- What's next? From here, the overall consumer spending story will be important. However, as some consumers become more value-focused, competition between streamers may heat up.
Read our full analysis for a more in-depth look at these trends.
