Read our full analysis for a more in-depth look at these trends.
Resolute resolutions?
More debt paid off, fewer big trips, smarter savings — did consumers keep their 2025 resolutions?
January 2026
Key takeaways
- As people ring in the New Year, resolutions are often set — to travel more, adopt healthier habits, or improve finances. We analyze Bank of America internal card and deposit data through November of last year to see if these intentions held in 2025.
- In 2025, the share of households vacationing far from home declined compared to the previous two years, suggesting some may be sacrificing their travel goals. And, when consumers do travel, they favor value options, with year-to-date (YTD) cruise spending up 7.3% year-over-year (YoY). Meanwhile, healthy lifestyle commitments appear to be holding up, with gym spending and interest in mocktails and other non-alcoholic drinks on the rise.
- Finally, with regard to financial goals, as of November 2025, it appears that most income and age groups have seen small decreases in deposits compared to 2024, according to Bank of America deposit data. Also, investments did continue to increase, but at a much slower rate than in previous years.
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