Read our full analysis for a more in-depth look at these trends.
Golf spending is slightly above par
Golf cools from pandemic highs, but Gen Z and the West continue to underpin modest growth.
April 2026
Key takeaways
- After three years of declining golf participation, from the 2021 pandemic peak, Bank of America payments data shows a modest rebound in 2025. At the same time, average annual spend per golfer has increased for four consecutive years, suggesting a smaller but more enthusiastic group of participants.
- Gen Z has continued to gain share in golf participation, likely driven by lower-cost, more accessible formats like driving ranges and simulators. At the same time, participation among younger Millennials has declined, potentially reflecting competing life priorities and tighter budgets — though those who remain active appear to be spending more.
- Regionally, the West has recorded the strongest golf spending growth by region in 2025, supported by domestic migration, destination-style “stay-to-play” courses, and expanded offerings. Other regions are seeing new players enter the sport, but typically through lower-cost golfing options.
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