2024 Study of Wealthy Americans

This year’s study finds a generational divide in investing, giving and preserving wealth.

June 2024

Key takeaways

  • Higher interest rates and elevated uncertainty are leaving their marks on the financial choices and outlooks of wealthy Americans. In fact, 58% of wealthy people have made some kind of financial adjustment in the face of higher interest rates, including 91% of younger people.
  • And when it comes to investing, younger investors are driving demand for alternative strategies. In fact, 72% of younger investors believe it is no longer possible to achieve above average investment returns by investing solely in traditional stocks and bonds, compared to only 28% of investors over the age of 44 that hold the same view.
  • However, giving back is a near-universal trait among the wealthy, inspired mostly by a sense of responsibility (52%) and a desire to make a lasting positive impact (40%). That said, where they give and other passions, such as owning art and collectibles, varies greatly by generation.

Read our full analysis for a more in-depth look at these trends.

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